By Regina Holliday, Founder, The Walking Gallery
In the spring of 2009, I was helping students at four different schools in Washington, D.C., complete class projects for their respective school auctions. One of the most popular class creations was a Warhol inspired painting, for which I would use a Xerox copier to display pictures of the children onto rice paper. They would then paint self-portraits using bright and whimsical colors.
Fast forward about seven years, and my experience with Xerox as a company has dramatically changed.
Xerox Healthcare recently reached out to me to see if I would be willing to come to Las Vegas for HIMSS 2016 (Healthcare Information and Management Systems Society) and be their guest. Would I be willing to paint in the Xerox booth?
I said yes.
Artist @ReginaHolliday draws #healthcare. Here’s what she drew for Xerox. http://ctt.ec/bAM3m+ #HIMSS16
Soon after, Tamara StClaire, chief innovation officer for Xerox Healthcare Business Group, reached out to me to join The Walking Gallery, the group of individuals who share their personal healthcare stories and experiences through a visual representation painted on the back of their business jackets. Tamara is passionate in her belief that we are on the cusp of great change in medicine. At the intersection of genomics, healthcare IT and mobile devices, a swirl of creation is advancing. Tamara is determined that technology advance in a way that is patient-centric.
So I titled her jacket painting “Determination.”
The first day at HIMSS began with a planning huddle including the full Xerox Healthcare team. They invited me to explain my work and explain why I would be painting among them throughout the conference. During this time, I was informed that all the lanyards we wore were color-coded based on the individual’s product knowledge and expertise. This was a great system, as I would often need to guide booth guests to the appropriate person. I liked the idea so much I used those colors in the painting I created, “Behind the Scenes at Xerox Healthcare.”
The title of the painting and the visual theme was inspired by a phrase I often heard from passersby: “Hmm, Xerox. I didn’t know they worked in health.”
At 1:30 p.m. on Tuesday, March 1, The Walking Gallery gathered and it was exciting to see so many friends in the Xerox booth. So many members were present that we flowed into the surrounding booths!
On Wednesday the 2nd, I created another painting entitled, “Value Based Care vs. Fee For Service.” This painting was based in great part on the results of a survey Xerox Healthcare recently commissioned. It represents the adoption rate for doctors and practices for the new value based care payment model.
Later that evening, I would paint a canvas whilst I took part in a round table discussion about the landscape of care in the United States. In the prior two
paintings, I had plenty of time to paint and hours of overheard discussions to build upon. The evening painting, though, had to be completed within three hours. I opened my mind’s eye and looked for a vision. I saw a flying saucer with the Xerox emblem. So although that was a very odd thing to paint, I began my brushwork, connecting the ship above to the buildings below. Then I titled the painting, “Investigating the Idea.” I finished the painting and handed it to the great folks sitting at the tables.
An employee asked me, “How did you know we call Xerox the mother ship?” I looked at her and quietly laughed. I didn’t know, but I guess my brush did.
Then I gathered up my supplies and left Las Vegas. I left happy and a bit tired. Much had been accomplished in two days. The Xerox Healthcare team was incredibly kind and I am very glad they invited me to the table.
Editor’s Note: A version of this blog post was originally published on Regina Holliday’s Medical Advocacy Blog. Regina Holliday was compensated for her partnership with Xerox during HIMSS 2016.